To guarantee a strong start to the semester for Laney students, faculty and staff members joined together to create two virtual One-Stop Saturday Enrollment Events, January 23rd and 30th, as well as several Ask Me sessions, which took place during Welcome Week. This effort was led by Vicki Ferguson, Vice President of Student Services, and was made possible by our innovative and dedicated staff members.
The event took place via Zoom, where Laney representatives answered general questions, offered one-on-one support, and referred students out to specific Zoom rooms, hosted by each department. This event was supported with a Google ad, Facebook events, and posts on Facebook, Twitter, Instagram, as well as a student-wide text message, generating over 4,200 impressions.
The events received advertising support from the District marketing office, with Google ad search helping drive prospective students to the virtual events.
This article is an excerpt from the President’s Report, written by Dr. Rudy Besikof, Laney College President, that was presented to the PCCD Board of Trustees during their regular meeting on Tuesday, February 8, 2021.